NZ’s favourite online educational toy shop!

Welcome to Squoodles: NZ’s favourite online educational toy shop! Owned by husband and wife team Dean and Tracy Morgan, we created Squoodles with you in mind.

We wanted to provide a fun online experience when looking for quality educational toys and teaching resources. Finding a gap in the market for reasonably priced, but high quality wooden toys, this led to Squoodles being created in 2013.

We’ve grown a lot since the early days and are proud to say that we now supply not only our amazing kiwi families but Schools, Early Learning Centres, Home Based Carers and Kohanga Reo too!

We are a New Zealand owned, family run business based in the gorgeous Waikato where we live with our three boys and two cats. 

Our promise to our customers

At Squoodles, we offer secure online shopping and tracked courier delivery around New Zealand and overseas. Providing outstanding customer service and having happy, satisfied clients is our priority. It’s one of the reasons why we have so many happy and happy customers! We’d love for you to take a moment to read what our loyal customers have to say in their positive reviews. 

Where Did Squoodles Come from?


We’ve been asked how on earth we came up with the name.

Well, Squoodles was the nickname we gave our son Daniel, when he was a dot in my tummy (he’s our Squoodle Bug). It seemed appropriate when having to choose a name for our business to use this. Our second son Jayden, he’s our ‘wee sausage’ and as for Joshy, well, he’s our ‘little toad’.

We treat all our customers as we would expect to be treated and would love for you to join our extended Squoodle Bug family.

We hope that you enjoy browsing our online store.

Happy Shopping,

Tracy and Dean

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